NATIONAL Foods has introduced the latest jewel to its maize portfolio in the form of the Pearlenta Nutri-active Instant Porridge— as it seeks to venture into the Breakfast Cereals Category.
Pearlenta Nutriactive brand’s thrust is to improve the health and wellbeing of our consumers by giving them healthier, more nutritious and “better for you” offerings. The innovation will be available in original, chocolate, strawberry and peanut butter flavours.
The Pearlenta Nutriactive Instant Porridge internal launch was held at Aspindale, Harare and was a fun filled event with lots of fun and games. Driving the event as Master of Ceremonies, were the award winning duo of Phatisani and K.V.G from Star F.M. that left the crowd in stiches through their comedy and fun.
Group CEO Mike Lashbrook unpacked the NFL innovation philosophy to all present, and indicated that the business would continue to drive focus on entry into new categories as well as growing the core business.
Listing of the new innovation has already begun with the campaign breaking in the press, radio and on digital. The campaign will also be supported with billboards s as well as shopper and consumer activations.