The Pearlenta brand is the embodiment premium nutrition. The brand name is derived from the name ‘pearl’. The pearl is a metaphor, for something fine, valuable, pure and admirable. Pearlenta started off as a sub-brand of Red Seal but has since become a multi-category brand with the inception of breakfast category under the Pearlenta Nutri Active brand. The proposition of the brand has evolved in line with consumer needs from perfection to premium nutrition.
Refined Maize Category
Pearlenta is made from first class quality maize grains, which are specially selected and milled to deliver a premium quality maize meal. Our experienced Millers extract the purest part of the maize grain, which is full of flavour, to provide a product which is loved by many and uses less to cook more. Pearlenta is available in 3 variants Pearlenta Super Refined, Pearlenta High Fibre Maize Bran and Pearlenta High Fibre Wheat Bran.
Fast Cook Super Maize Meal
Today’s ever-changing environment presents a situation where consumers do not have the time to do everything they would want to do in a 24 hour day. This means that they have to prioritize their time, thereby making sacrifices to accommodate their multiple roles and responsibilities. National Foods identified this ever growing consumer need and is pleased to announce the relaunch of Pearlenta Fast Cook Super Maize Meal. This innovation has the same properties and quality of Pearlenta Super Refined maize meal with the added convenience of cooking it in under 10 minutes. Pearlenta Fast Cook Maize Meal accords consumers the time they need to do other things by having them spend less time in the kitchen preparing meals. Pearlenta Fast Cook is a maize meal solution that delivers in a matter of minutes without losing the well-loved Pearlenta taste.
National Foods Limited launched its first Breakfast Category offering, Pearlenta Nutri Active Instant Porridge. The instant porridge is National Food’s first offering under the Nutri Active proposition in the Pearlenta portfolio as the brand moves beyond just maize meal. Currently Pearlenta Nutri Active Instant Porridge is available in Original, Strawberry, Peanut Butter and Chocolate flavours.